Ep 201 – What Would Be Your Ted Talk?

Episode Introduction: Podcast Inspiration

Hello, everyone. Welcome to “Mentoring with Geraldine and the Bite-sized podcast”. 

So I was out on my walk this morning, and I was listening to a podcast, as you do. And in this podcast, the person that was being interviewed had undertaken a Ted Talk. 

Then I’m standing at the lights, waiting for the lights – it’s a very busy road, and I can’t hear properly because it’s a very busy, 3 lanes either side, sort of road, lots of trucks and things going past. So I can’t hear very well. 

And the interviewer sort of said, blah blah blah, Ted Talk, blah, blah, blah – couldn’t understand. Then I had to process those sounds – you hear these sounds, and you’ve got to process them and go, well, “What was being said?”

And to me it was:  

“What would be your Ted Talk?” 

What Would Your Ted Talk be?

And I thought, wow, that’s a really great question to ask my audience: 

“What would your Ted Talk be about?” 

Now, obviously, the interviewer wasn’t saying that, because they were interviewing somebody they knew and they knew their Ted Talk. They were not asking them what their Ted Talk was about, but I couldn’t understand it, and I had to replace those words. 

But what would your Ted Talk be about? 

What would you stand on stage for 20 minutes on that red circular rug and talk about? What is it within you that is unique – your unique view, and your stance, your unique stance on something?

Do you have one? 

Would it be a World view? 

Would it be that really big picture view?

Or would it be something smaller, like the shallow Utopia – the perfect 24 hours? 

Would it be something small or would it be something large, were you to have a Ted Talk? 

• Because when we think about that Ted Talk …
  • What is your promise in relation to what you are talking about?
  • What is it, and how is it, that you are different, to the other person offering the same thing? 

What Does Your Branding Say About You?:

When we nut this down, and we discuss it, that’s of course, a lot to do with your branding. How do people see you? 

What is it that you are putting out to the world? 

Now, I’m sure many of you know that I don’t work …

I’m a complementary therapist – Yes. 

I’m a natural therapist – Yes.

… but I don’t work with people who are undergoing cancer treatment. 

Now I’m not judging those people – good on them!

Yes, if I had cancer, I would do everything – like everything! 

I’d be seeing a Naturopath – I would have everything medical, I would do everything, OK. So there’s no judgement. 

The reason I don’t do it, is because there’s a lot of study to do around all the medications that they’re on, and the drugs that they’re taking, and the contraindications. 

So I worked in Oncology as a nurse in one of my jobs, and there’s a lot there – there’s a lot to unpack with these people.

So I chose right at the beginning that I wouldn’t work with people going through Oncology and cancer processes. Simply because I feel that people who do that, should really stick with one thing.  You shouldn’t be doing lots of things, because there is so much to learn about what’s going on, and I think you need to be very good at it.

So I made that decision early on. 

Now, when I think about my branding in relation to that, what you will never see in any of my branding, is the very typical, well-known – if you think about a woman who has cancer, she’s wearing a turban, isn’t she? 

That’s like Breast Cancer awareness – it’s a woman wearing a turban.

All Cancer comes down to a woman wearing a turban, in photographs.

Because that’s branding. 

So we have to align with what we see. 

So you will never see in any of my advertising, a woman wearing a turban, because I don’t want those people coming into my business – I haven’t studied it enough. 

I will refer them on.

This is intensive work – they need real support from people who are totally into this area. 

Not from me, who has a number of friends suffering from different cancers, and who has supported them with the support of cancer specialist naturopaths, not me. 

So I’m not judging anyone, I’m not judging anything. 

I’m just saying, look at my branding and you won’t see those people in my branding.

Imagery/Photos Help Express Your Branding:

Hopefully what you will see in my branding is a variation of people, not lots of different ages. Preferably you’ll be seeing young children and sort of 40-plus in the pictures.

Hopefully you’ll be seeing all colours, shapes, sizes, disability, without a disability, all of those sorts of things, in the pictures as well.

With those pictures in a podcast I talked about recently, I said:

“What were you doing last September?” 

Because last September, you can re-use those pictures. 

So maybe you look at last September, and all the pictures happen to be of a young 20-year-old, and you’re saying: 

“Oh, OK – that’s not what I need here”.

“I’m currently doing a hormonal course for people through menopause, so obviously I’m not going to reproduce pictures of 20-year olds – but I might change all those pictures to 40-year olds across the spectrum – all looking different”

Because that is our brand

That is what we’re offering

And we want people to be able to see themselves in our branding

Your “Ted Talk” Visuals:

So back to the Ted Talk.

What is it that we are showing to people visually? 

So, not just verbally standing on that stage …

But what are we offering to people (they won’t have 20 minutes when they’re going through social media – you get like 0.3 seconds or something) as they scroll through their Instagram feed or whatever it is.

It’s such a tiny amount of time touching on you.

We have to catch their attention, as you would with a Ted Talk. 

They have to see themselves. 

So when we are sharing our unique message 

when we are sharing our unique view 

and our unique stance on different things 

we have to make sure that we are catching the right people 

• that those people are aligned with our values
• and those people align with us

So we can call it a Ted Talk.

Or we can call it our branding.

Because we have to really think:

• What is my promise, and how am I different? 
• What is it I’m offering to people 
  • in the time that they have, that they’re looking at me? 

Maybe Take Inspiration from Geraldine:

So when you are looking at me, hopefully you are seeing a Naturopath Nutritionist Herbalist.

That’s how I want to work. 

• I want to:
  • be able to see 15 clients a week 
  • from my own space 
  • have time to myself
  • have people doing the things for me that I don’t like doing 
    • like my accounts and 
    • posting to social media (I only have to write the content). 
• Hopefully you are looking at me and seeing your future 
  • or you might be looking at me and seeing part of you
  • or listening to me, and seeing part of you going: 

“Yeah, I’m at a point she’s at too”

“She’s been in business 17 years. I’ve been in business 17 years”. 

“She seems to have it sorted, because she’s now taken that next step”

“She’s stepped up onto that stage and gone: “I need these other people to help me, and I can help other people now that I have helpful people helping me”

Perhaps the 90-Day Program Could Benefit You?:

I have a 90-Day Program, which I absolutely love.

You’re not meant to – it’s all about being in groups, and all the rest of it. 

But my 90-Day Program, I’m ‘one on one’ with someone, and they get 7 hours of me.

We get through so much stuff!

Today on a call we looked at: 

• the way she does her follow-ups
• the system she has in place for repeat follow ups 
  • she’s got people trained in a particular system 
  • and those people have finished that thing, but they’re still there – they’re still her clients 

I’m like:

“Well, have you followed up with them?” 

“No”

“Right, how are we going to follow up with them?”

“This is what we can offer them”

“That’s what we can offer them”

“How are we going to do that?” 

“What system are we going to use?” 

Yes – my VA can help port all of your clients from MailChimp over to Mailer Lite, or to FloDesk, whichever you prefer. She can do that for you. She could do it into Active Campaign if you want. 

You can borrow her, and pay her, and she will do that for you. 

So there’s all of these things that in a 90-Day Program, I can really help people.

I can help them achieve what they want to achieve. 

• I try to get them to get onto that stage with me, so that:

• they’ve got their brand
  • their personality 
  • their work
• very clear to the masses 
  • so that they get those people coming in to see them, 

Or, I’ve had a lot of people on my 90-Day Program, who’ve come to me and they say”

“I’m successful – I’m doing really well – I have clients all the time”. 

“I just need to change – and this is what I want to do – this is my idea – will you help me with that idea?”

I say:

“Yeah, totally. It’s an amazing idea”

“You want to create products – you want to sell products”

“Let’s do these things” 

So different people want different things. 

And by working with them one to one, we achieve those aims. 

We really make sure that things are aligned and working – there’s homework every time. 

How Would Your Clients See You?:

With my clients, I don’t have a 90-Day Program. 

I have a package.

• So do you have a package with your clients? 
• How do you see your clients? 
• How do they see you? 
• If they were to look onto that ‘Ted Talk stage’, would they see you because you’ve managed to share who you are, and your story?
  • Because it’s all about the story. 
  • Remember, Ted Talk is a story. 
• So have you managed to share your story?
  • Not in 20 minutes – in 5 minutes or 2 minutes, whatever it is – an elevator pitch – all the way through to the story

All this stuff is in The Academy – how to write a story …

Have you managed to write that story 

so you have that mini Ted Talk 

that you can share with clients, family, friends 

so that people know who you are 

so people can align with you 

so they can come and see you

Wrap Up Challenge:

That was my morning’s walk in a nutshell. 

So I hope that I’m leaving you with something to really think about. 

Sit down.

Make some notes. 

Think about:

“What is my story?” 

“What will light up other people?” 

“What will they see when they read it – hear it – look at it?” 

“Will they align with me?” 

“Will they come and see me more?”

“Will they realise that this is who I am, and what I do, and what I want” 

… from what I’ve written here. 

Signing Off:

And that’s it for today. 

You know the deal. If you’ve stayed all the way to the end, I’d like a 5-star review, please. 

I’d love one, actually, if you haven’t already done one. 

And I look forward to catching up with you on the very next podcast.

I’ll see you. 

Ta-ra. 

Thanks so much for joining me today. Don’t forget to rate, review and subscribe to the podcast, for the weekly episodes. If you’d like even more support and learning, then The Academy is for you. Here, you’ll find part 2 of the herbal discussions, more clinical learning, and case studies, to support your clients in practice. 

Bye for now.