Join Geraldine and Dr Annie Holden as they talk about Founders Formula and how it came about. Many of us when starting out would love to create products for our clients, Annie decided she wanted to create products using amazing Australian botanicals.
Dr Annie Holden is an anthropologist who has spent more than thirty years working in remote and very remote communities with First Nations people. Last year Annie launched a skin care brand with plant-based Australian Botanicals called Founder’s Formula. Since launching she has already won 17 international beauty awards, including six Gold.
Annie aims to situate the brand clearly at the intersection of beauty and wellness, believing that skin care should feed the skin and build the skin barrier, not stress and wear it thin.